Having spent 16 years coaching surfing, Alice Brown was fully immersed in the motivation and psychology of getting others to move outside their comfort zone. Turns out that the same exact same forces are in play when we’re trying to get more people to trust in the products or services we’re selling. She’s spent the last 6 years consulting and copywriting for outdoor, sport and wellbeing brands who want to create emotionally-intelligent interactions with their audience, rather than gimmicky or pushing marketing content.