Uncle Matt’s Hats

Uncle Matt’s is a UK cap brand built in memory of Matt, who died by suicide in 2020. The caps are clean and classic on the outside. Flip one over and you’ll find the Brain Freeze pattern: burnt-out brains, drained batteries, fuel gauges on empty. Because most of us look fine on the outside. We’re not always fine on the inside. Every hat ships in an ice cream tub, because a brain freeze hits when you least expect it, and so does everything else. Made from premium recycled materials, ethically sourced, and built to last. 10% of profits go to Chasing the Stigma and the Hub of Hope, the UK’s largest mental health support directory.