The Leap: 3 principles of human psychology that turn your customers’ hesitation into action

Find out how your indie outdoor and adventure brand can bridge this gap, using 3 research-backed psychological principles that address the real fears and hesitations preventing your customers from taking action.

What you’ll solve:

• Disjointed funnels where great traffic doesn’t translate to revenue
• High scepticism and abandoned carts at the point of purchase
• Generic messaging that sounds like every other brand in your space
• Customers who engage with content but never convert

What you’ll gain:

• Proven frameworks that create psychological safety for hesitant buyers
• Case studies showing 66% above-benchmark conversion rates and 5x higher email engagement
• Strategies to steal market share from bigger brands with larger budgets
• The ability to turn passive scrollers into confident, paying customers

Perfect for marketers, brand managers, and business owners who want to create emotionally-intelligent campaigns that build momentum from awareness through conversion (without needing a giant media budget or celebrity endorsements).

Transform customer hesitation into confident action using psychology, not guesswork.

Speaker: Alice Brown, founder of Seventh Wave Stories, specialises in emotionally-intelligent marketing for outdoor and adventure brands.