Date: Sep 12, 2025
Time: 4:00 PM
Duration: 45 minutes
Location: The Expo Hall
As the pace of technological change accelerates, the marketing rulebook is no longer just being rewritten — it’s being deleted. In this bold and entertaining keynote, Dan Macaulay, Founder of leading sports marketing consultancy Brandwave, challenges the many of the sports industry’s most established beliefs. Using recent marketing case studies from Nike and Nutella to Levis and Amazon, Daniel explores whether marketing is evolving through AI… or being replaced by it.
Key Topics Covered:
- The Collapse of Conventional Sports Marketing – Why the old rules no longer apply
- AI vs Human Creativity – Partner, tool… or replacement?
- The Wearables & Data Revolution – When personalisation becomes invasive
- The Rise of Purpose & Authenticity – Real impact or just algorithmic empathy?
- Immersive Fan Experiences – From broadcast to brainwaves
Hard Questions You’ll Face:
- If AI can write, create and optimise—what’s left for marketers to do?
- Are we innovating, or just automating ourselves into irrelevance?
- Can brands still be trusted in a synthetic media world?
- What are the legal and ethical issues presented by AI?
Why Attend?
- Get ahead of the $9.2B AI revolution in sports marketing
- Challenge your assumptions with controversial insights and sharp provocations
- Explore where we’re headed—and what it takes to thrive there
- Leave inspired with strategies that fuse tech, creativity, and real purpose
This session isn’t about following the rules—it’s about questioning if they still exist.
